Cosmetics L’Oreal is to use to make use of the changes to the TV Advertising rules. The new ruling will enable Advertisers to use presenters in Ad’s which air around the TV shows they are presenting.

On Friday the 3rd September, the presenter Davina Macall will announce in a special TV Ad, the winner of the ‘Garnier Nutrisse Shade of the Nation 2010’ competition, created by Publicis, during the Big Brother show which McCall hosts.

This new method of Advertising follows the new BCAP UK Ad code, as of the 1st September, which removed the restrictions of having TV presenters in Ad commercials around their specific shows.

Following the Garnir Nturisse Advert will be a TV campaign made by media agency ZentihPotimedia, for the New York Fashion week sponsor and L’Oreal brand Maybelline, which is intended to coincide with the fashion event.