Virgin Holidays is preparing to launch its new TV Advert in its ‘Rock Star Service’ which features its fictional rock band The Danke Schons set in a theme park in Florida.

The TV Ad follows on from Virgin Holidays ‘Rockstar Service’ campaign that was first launched in May which saw a rise in 9% in bookings, according to company records.

The 30 second TV Ad which was created by MBCD and Elvis, features the band lying by a swimming pool being served Club sandwiches, with one member of the Band thinking that each layer of bread represents how many records they have released.

Andrew Shelton of Virgin Holidays said

“Rockstar is our most integrated campaign ever, and it has been great to see how it has caught the public’s attention- whether across social media or established platforms”.
Watch it first here